Before it’s Too Late!

While there is a lot of clamor and hype about Brand Protection, Track & Trace, and Anti-Counterfeiting, it is important for a Brand Owner/Brand Manager to have a scientific and measured approach to the situation.
The manufacture and sale of counterfeit goods represent an organized attack on authorized manufacturers, retailers and consumers.
While manufacturers may perceive counterfeiting to be a low probability event, the introduction of counterfeit product into the supply chain carries high risk due to the potential threat to consumer safety and brand equity >>>